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 Programming Strategies  
Keyword Density
Ratio of keywords on your visible page to non-keywords.

Page Title
A short descriptive title of 5-8 words for your web site.

Description Meta Tag
A short descriptive title of 5-8 words for your web site.

Keywords Meta Tag
Keywords people would insert in the search engines to find your site.

Header Tags
Tags are used to define HTML headings

Comment Tags
Mostly used by web designers to remind them of how to structure web pages.

Use the ALT Tag for Images
ALT tags in the html code for your images enables users to see the description of that image.

Image File Names
Image file names = your keywords

Page Link Names
A primary keyword in your page link names

Create a Site Map
A site map that contains links to all the sections of your site.

Quality content
Information which provides assistance to your web viewer.

Repair Broken Links
Always validate links to make sure they are active.

Create a Contact Page
Contact information is a great way to build trust online.

Reciprocal Links
Ask sites that are relevant to your industry to link to you.

Keep Your File Size Small
Beneficial for faster loading and indexing.

Design for Cross-Browser Compatibility
FireFox, Internet Explorer, Chrome, etc.
Mac Compatible
Resolution will not Effect Visibility
Scripting will not Crash CPU

Use Style Sheets
Helps to Speed up Web Updates
Improves the Overall Aesthetics
Rollover Effects can be Easily Implemented
Several Colors can be used in the same Category

Provide an Easy to use navigation System
Consistency helps to achieve a positive experience
Using a Consistent Menu helps the user navigate
The Menu Should be a Reasonable Font Size
Use Words that are Easy to Understand